An old man writes a terrible book about his wife.
He publishes it himself and takes it to the bookstore.
The bookstore clerk says it’s a terrible book and insults the old man’s wife.
The old man’s wife gets sick and dies.
The old man burns down the bookstore.
The old man writes another terrible book and takes it to the bookstore in its new location.
He tells the clerk he’s written another book.
The clerk says, “What’s it called?”
“It’s called Fire,” says the old man. “It’s called Fire.”